Assam – As Valentine’s Day is here, Assam Police has rolled out a campaign that blends romance with caution, reminding citizens that love should never come at the cost of safety. In a series of witty posters titled “Rules of Falling in Love (With Safety),” the force has used humour to deliver serious messages about cybercrime and harassment.
The advisory’s first rule sets the tone: “Your ex might come back, but your stolen money won’t — unless you report financial frauds on 1930.” The punchline directs victims to the national cybercrime helpline, stressing the importance of swift reporting in cases of online scams. Another poster advises, “Ignore dry messages, but not scammers. Report it on www.cybercrime.gov.in,” urging people to distinguish between harmless ghosting and suspicious digital behaviour.
The campaign also warns that while heartbreak may sting, financial fraud leaves deeper scars. Citizens are encouraged to watch for red flags in online relationships, particularly when conversations turn transactional. One poster takes a firm stand on consent, declaring: “If someone won’t take NO for an answer, call us. Dial 112.” The message reinforces that harassment is not romance and emergency help is always available.
Visually, the posters are set against red, heart‑themed designs, cleverly tying Valentine’s symbolism to public safety. Officials say the initiative reflects growing awareness that cyber‑enabled romance scams, financial fraud, and online harassment often spike during festive occasions.
With humour as its hook and vigilance as its core, Assam Police’s Valentine advisory delivers a clear message: enjoy love if you will — but don’t let affection blind you to fraud
